For the past few weeks I have been talking about the ins and outs of starting up one’s very own event planning company; but I have failed to mention what event planning really is! According to the US Department of Labor, the “official definition” is: Event Planning consists of coordinating every detail of meetings and conventions, from the speakers and meeting location to arranging for printed materials and audio-visual equipment. Event planning begins with determining the objective that the sponsoring organization wants to achieve. Planners choose speakers, entertainment, and content, and arrange the program to present the organization’s information in the most effective way. Meeting planners are responsible for selecting meeting sites, prospective attendees and how to encourage them to attend the meeting.
I know most people assume what it is — an event is an event — but there are some things that don’t necessarily come to mind. First off, generally speaking, special events occur for celebrations, education, promotions, or commemorations. Planners also manage some, if not all, of the following tasks according to Entrepreneur.com:
- Conducting research
- Creating an event design
- Finding a site
- Arranging for food, decor and entertainment
- Planning transportation to and from the event
- Sending invitations to attendees
- Arranging any necessary accommodations for attendees
- Coordinating the activities of event personnel
- Supervising at the site
- Conducting evaluations of the event
Event planning is a tedious and demanding profession, but if you have a love for it, then it is fulfilling, fun and never boring!