Thanks to Taco Bell, you can now order your favorite bean and cheese burrito online. The iconic brand released their online ordering app this past week and had almost immediate success. As a way to drum up responses they shut down their involvement in all other forms of social media. Deleting all but one tweet explaining that “its all in the app” Taco Bell directed fans to their app store to participate.
Taco Bell’s twitter has since become active again but the blackout did initially have a lot of positive results. This app could definitely spearhead a trend in fast food restaurants simply because of the convenience. Though a lot my fast food purchases are more of an impulse situation, it doesn’t hurt to be able to order before hand and skip the line. Perhaps slower restaurants should consider the idea as well… *cough* Whataburger *cough*