Billboard Advertisements are a tricky game. You have to catch at attention of people who are driving down the road with out having a message that is too cluttered that could cause a wreck. I don’t know if there would be anything worse as an advertiser than if your billboard causing a five care pile up on I-20. Like any form of advertising, there are good billboards and there are bad billboards.
Here are some examples of some billboards that make the point in a way that doesn’t cause wrecks, but isn’t boring.
This billboard is perfect for the side of a road for so many reasons. It is advertising buckling up, but it does it in a way that uses a visual aid that puts the dangers of driving with out a seat belt, even if you are in the backseat into perspective. Attaching the slingshot gives the Billboard visual interest and you know right away what the message is. This is a very effective billboard because it got the message to you quickly.
This Formula toothpaste advertisement is another very creative way to do a billboard advertisement, because it doesn’t just stick to the traditional flat, billboard. It makes the advertisement somewhat interactive. This toothpaste is supposed to help strengthen your teeth, and the message that they are giving everyone driving past the billboard is that this toothpaste will make your teeth strong enough tor rip up a billboard. Mission accomplished, I got the message and in such a creative way that this billboard will stick out to me on my commute to work everyday.
Billboards can be a very effective advertising platform, but you have to think outside of the box in order for your billboard to stand out among the rest.