The king has returned. To Cleveland, anyway. For those of you living under a rock, NBA superstar LeBron James decided to return to Cleveland over the summer and played in his first game as a Cavalier again Thursday night. The amount of coverage of “The Decision: Part II” was astronomical back in July, and has only been building since then up until the moment he stepped back onto the court in Cleveland.
As an aspiring sports journalist, I took special notice when it came to the amount of publicity that James received. Facebook, Twitter and pretty much every other social media platform exploded after his announcement of returning to Cleveland.
And that was only the beginning. From then on out, everything involving LeBron James or the new-look Cavs were immediately the main stories on ESPN, FOX SPORTS, CBS Sports, or any other. Then, fast forward to his first game, and you have the same kind of coverage that we have grown used to with the King.
The facts are that the media has turned into LeBron and the Cavs into the number one story in sports. Although the reasons are justified, it still doesn’t mean all other stories need fall by the way side. This team does deserve a lot of attention, but I often feel they get coverage on minor story lines that, had it been another team, would not have gotten attention for that.
The return of the King: Lebron James edition is a great story to say the least, but it is not the only one.