Domestic violence and the NFL have both been hot topics as of late because of very public, and very disturbing, crossovers between the two. It seems that incident after incident is being reported involving an NFL athlete and a domestic violence charge or even more damning evidence of domestic violence. Obviously, the negative reactions to both of these things have brought the NFL into very low standing with its fans.
But earlier this week the NFL addressed its crisis by releasing a PSA titled “NFL Players Say No More”. Developed by Y&R and produced by Viacom and Joyful Heart Foundation the :60 second spot airs across most national networks. It features some of the most recognizable and respected faces of the NFL, from star players such as Eli Manning, all the way to league executives like Troy Vincent.
The NFL is spending around $3 million dollars a week in airtime for this PSA to be sent out to mass audiences. There is no advertising more effective, nor more remembered, than the ones supporting a cause. The NFL has used advertising as a platform to both recognize and openly refute the bad reputation they had garnered for themselves as of late.
The honesty and plainness of the advertisement is what makes the campaign so powerful. It allows the viewers to relate to the players and executives in a way that is simple and straight forward.There are no pitfalls to having dialogue in an ad that speaks directly to the viewer.
View the PSA below and enjoy a simple example of a powerful advertisement. http://youtu.be/cfto6ZXgt70