In today’s world, when putting on an event, tweeting about it plays a huge role. It’s important to not only tweet during the event, but both before and after. Author Julius Solaris from eventmanagerblog shared an infographic from social@ogilvy that consists of some basic tips for tweeting at events. They are:
- Be a part of the “real” conversation. Know the hashtag.
- Save your data plan- if possible, use the host’s wi-fi.
- Tweet a lot.
- Listen for quotes, take pictures, and tweet your experience so those who are not there get the play-by-play.
- Tweet to people to get retweeted and help increase your social footprint.
The only tip I disagree with on this list is the tip that says, “Tweet a lot.” Sometimes, tweeting too much can cause more problems than good. Not everything is newsworthy, and not everything warrants stream of live tweets. Many followers will get annoyed and ignore the tweets if you tweet too much, therefore defeating the purpose of the tweet.
Solaris gives some other tips he finds helpful when it comes to tweeting from an event. They are:
- Bring a battery back up for your phone.
- Do not wait till the day of the event to get tweeting. Solaris says the best networking is done before the event starts when it is quieter. Early adopters like to gather at this time.
- Quality over quantity.
- Join a tweetup or start one.
Another tip for tweeting for an event that I have learned is to make sure and use twitter to tweet to actual people, and not just as a marketing dumping ground. If the tweets are pointless, than the reaction to them will be the same.
Following these tips will ensure that your event turns out to be very successful.