Stay tuned for a rant! I’m sick of promoted tweets and Instagram posts. Let me make this clear, I like to keep my news feeds relatively clear of clutter. I don’t follow many people outside my social circle or companies unless I am generally interested in their products or services. I’m actually very picky about what I see.
This being said, imagine one such as me becoming frustrated when the next photo I see on Instagram isn’t a selfie or pumpkin spice latte, but a platter of McDonalds food or a promoted tweet for JC Penny or Allstate. Most of the time I actually block these companies immediately, rendering their advertising attempts useless. In fact, if one looks at the comments or responses to these promoted posts, I don’t seem do be alone. Many bash the promotions or simply ask “why am I seeing this?”.
I think my reactions, and the reactions of others, is an interesting addition into the complex world of businesses in social media. While having a presence and trying to grow your customer base on social media is almost mandatory for most businesses, its important to not be a try hard, because people will notice. Wearing out your followers or pushing to gain new ones too hard can backfire in a bad way. Social currency is difficult to gain and easy to lose, so when purchasing adds and designing promotes posts, I think it would be great to step back and ask yourself if you would want to see that tweet on your timeline.