Remember the story about Jaguar’s newest car being carried by a helicopter all over London? Well now its New York City’s turn.
Nick Graham is releasing his latest line of neckwear and dress shirts on Halloween. The way he is spreading the word is by having helicopters carrying around 60 foot, 35 pound bow ties. A helicopter will hover a bow tie in front of the Statue of Liberty to make it look like she is wearing it. Lady Liberty is public property so there is nothing stopping Nick Graham from dressing her up for Halloween.
Again, I think this is a great way to capture people’s attention. I really see this blowing up all over social media. There is no way his competitors can compete against his bow tie being on the Statue of Liberty. They will really have to be creative to try and catch up. This is a big move in the right direction for Nick Graham. Americans are always looking for the next big thing and this is a great way to demonstrate that what they are looking for is your product.
I am very interested to see how successful this will be. In my head I can see this helicopter trend eventually becoming annoying or dangerous. It would be a huge mess for a company if everyone complained about all of the noise of the helicopter or if one dropped a product. I am also really curious as to what will be next. Will people keep launching their products with helicopters and big cities? Or will they find something even bigger and better? I know for now I will always look up when I hear a helicopter, just in case.
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