If you’re like me, you don’t open every email that makes it to your inbox. There are just so many–from friends and family, from professors, newsletters I subscribe to, and junk mail from companies I use. How do I gauge what to open and what not?Usually by the title. Though it may seem like a thing of the past, email is still an important public relations and marketing tool. Choosing an engaging title for your email campaign can help boost the number of opens your emails get. MailChimp and WordStream both have helpful tips on how to be strategic when wording email subject lines. Here are a few highlights that can be helpful.
Three Words to Avoid
MailChimp recommends avoiding the words “help,” “half off,” and “reminder” as these words are widely used and are likely to trigger spam filters. I would expand on this to say use exciting, unique words that will engage your audience. “Immediately” has a stronger call to action than “now.”
Keep it Simple
WordStream points out that people are more likely to ignore emails with longer subject lines. Such emails might even get caught by spam filters. A simple subject is more engaging.
Aim for Arousal
It’s OK to craft your subject line to get an emotional response! Thinking of making your email subject funny? WordStream says go for it. It’s even ok to make it controversial. After all, the goal is to make the consumer open and read your email.
Don’t ignore proper grammar and formatting. You want to remain professional. WordStream has a nice list of additional tips for subject line formatting.
Put Yourself in the Recipient’s Shoes
MailChimp also provides a friendly reminder to think like the person you’re sending the email to. It may seem like common sense, but realize that your recipient’s inbox is just as flooded as yours. Make sure the emails you send are relevant and useful to the consumer.