As the popularity of tattoos and piercings grows in the United States, so does the trend of employers allowing tattoos and piercings to be visible in the work environment. Starbucks recently announced a new, more relaxed dress code for their staff. Black jeans may replace the previously required slacks and the sleeves of shirts may be rolled up to reveal tattoos on the forearms as long as they aren’t lewd or offensive.
This change comes from a petition that was started by a current Starbucks barista and it was backed by the idea of being able to connect with customers on a level deeper than before. The Starbucks atmosphere is designed to be a hip and come as you are environment, this change is hopefully going to encourage that attitude even more than before.
I found this announcement interesting because I had never paid attention to the fact that tattoos weren’t allowed to be visible in the first place. My generation is generally more accepting of body modifications more than my mother’s generation per say but I find that I generally don’t notice them in the first place. I feel that this trend of allowing piercings and tattoos to be seen will continue in places that carry an atmosphere like that of Starbucks but that it won’t work its way into the corporation market for a long time. Companies have to find the fine line of relating to a certain type of target customer while not turning away another.
I feel the change for Starbucks specifically is a good one, we’ll see what other businesses follow suit.