Is This Real Life?

Have you ever noticed the stereotypes and lifestyles advertisements tend to assume? If not, after reading this blog post, you will not be able to help but notice these things- and their prevalence.

1. Apparently only women eat yogurt?

Seriously. Have you ever noticed that the only man to eat yogurt in ads is John Stamos? What’s up with that? Yes, there are often men featured in these ads, but they are never eating it. And even worse, many yogurt ads make it seem as though women can’t live without their yogurt. We need to fix this.

2. And only one car can drive down a chosen road, and only at night.

I’m a little baffled by this one. Mostly because I can’t decide if I’m offended that advertisers think that I can’t focus on more than one car, or that I’ll only like a car if I can see it at night, or both. It’s just weird. How often are you on the road by yourself in a CITY? Probably rarely, if ever.

3. Dog and cat food looks so good, we should want to eat it too.

I don’t have a lot to say about this one, because I don’t really get it. I love my dog but I have NEVER been tempted to try his food, and he is ALWAYS tempted to try mine.

4. You should want to eat your cosmetics, that’s why we make them look like candy.

I also don’t really get this one, because I feel like it mostly applies to the makeup that is for tweens and teenagers just starting out. This seems like a bad idea, because lets be real, this age group isn’t known for making the best choices.

5. Your feet are probably hosting the supernatural.

It seems as though all the commercials about foot fungus or smelly feet or anything of the like show feet as hosts for demons or ghosts or something. Whoever’s idea this originally was may have had an original idea, but it needs to stop.

6. Our bodies are filled with wiper fluid…or is that Windex?

Last but not least, most ads for toilet paper, paper towels, and feminine products lead us to believe that we are full of Windex. What? I was seriously so confused as a child because of commercials like this. I can’t think off the top of my head what would be a better way to sample the durability of these products, but there has to be one.

I got my inspiration for this post  from this website, feel free to check it out.


5 thoughts on “Is This Real Life?

  1. I really like this post and the categories that you chose. I totally agree with your comments. Every time I think of yogurt commercials, I really do thing only of women eating the yogurt.
    I feel like these “stereotypes” could possibly be offensive and offsetting. Why would a man by yogurt if it seems like only women do?
    Something good that I see coming from this is the John Stamos type commercials. Yogurt is “supposed to be for women” and yet John Stamos has a line of commercials with him eating yogurt. I think this is a game changer and that Dannon Oikos could possibly grab more male consumers than any other yogurt making company. “Stereotypes” are easily a good thing for companies that go against the grain.
    Great post!


  2. Hahaha I seriously cracked up laughing at this post. Thanks for spreading the laughter. I am voting we try eating dog food since it apparently looks so good. I don’t see it though.


  3. This post is hilarious and so true! I have never realized how these stereotypes were used but once you read them, you can’t help but notice it. I don’t think I will every be able to eat yogurt the same again! It is so important in advertising to go against specific stereotypes while staying true to your target market.


  4. rar11b says:

    I laughed a lot at this post mainly because it was so incredibly true.
    It’s crazy to me how those stereotypes and different trends that occur in advertising have been happening for so long. Looking back at it, I don’t think I’ve really ever seen a toilet paper commercial where they didn’t demonstrate with blue liquid. Grant it, I don’t know what the alternative is but I definitely find it interesting that a decision was made a long time ago to use blue water and that is what stuck for years and years.

    Great post!


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