We all get those frequent and sometimes unwanted emails from all those stores we shop at. We’ve all been standing at the check out counter and have been asked to enter our email for upcoming news and sales, right? Well when you’re on the sending end of things there are some rules to be followed, especially around the holidays. PR Couture is here to help when giving tips for successful holiday email marketing strategies.
1) Go for a design upgrade.
Email marketing is extremely visual. When preparing for the holiday season, go ahead and spruce things up a bit. You can do this by adding new festive imagery or social media icons. When your email template looks pretty, readers are going to be more likely to carry on to your site.
2) Create a content calendar.
The holiday season is busy both at home and at work. Make your job easier by creating a monthly content calendar to outline key initiatives for the holidays and strategically organize them by week. This will make it easier for the same message to be given out across all social media platforms, not just email.
3) Get creative with subject lines.
It has been said that 64% of people open emails based on the subject line along, making this a very important part of your marketing strategy. Add words that make readers want to open up your email and see what’s inside. The more creative, the better.
4) Be concise.
The more condensed your email is, the more likely readers are going to continue on to your website. Put main ideas and information in the email content and then add links to your website where more information can be found. When advertising via email, it is best to keep it short and sweet.
Following these tips will ensure you make the most out of your email marketing strategy.