The rapid growth of social media and its importance in image has thrust a manner of public figures into the twittersphere. Most are young or hip enough to pick up all aspects, using it positively to interact with their fans, address certain issues, or promote themselves. Others have not picked up on twitter rules as quickly, and many who break the rules often face punishment in the real world. Case in point, Mike Goldberg, the new play-by-play announcer for FOX during Sunday night football. It was Goldbergs debut, and, although you don’t land that job without being a seasoned broadcast veteran, Goldberg missed several plays, and even switched up teammates and names of players for both teams. While that is not a normally big deal to the passive football watcher, several hardcore fans took to Twitter to call out the new call man. Goldberg received many tweets from the simple “Hey man, try and do better next time.” to more brash tweets using a plethora of colorful language. That is when Goldberg forgot one of the most important rules for public figures on social medai: don’t feed the trolls. Goldburg fired back, attacking fans and even replying simply to one tweeter : “asshole”. For his comments, Goldburg was suspended from this weeks Sunday night football game, he deleted his tweets and issued an apology over Twitter. I think its important for anyone in this class planning to be in the spotlight, like journalists, and PR professionals, that they might some day have a multitude of people following and trying to interact with them, and what they tweet and write about will come back to them, good and bad.