The 5 W’s for Event Planners and Event Planning

We all know of the 5 W’s (who, what, when, where and why) and have related them to many things in our academic lives. Well, the 5 W’s also relates to event planners. The 5 W’s for event planners and event planning gives a helpful insight on the career and job responsibilities.

First, there is the Who. Who becomes an event planner? Well, I can tell you right now, the answer isn’t everybody. Event planners must have a passion for the industry. In many cases the backgrounds of event planners vary greatly, but many of them share many similar personalities and traits. The personality and traits of event planners include:

  • Organizational ability
  • People skills
  • Decision-making ability
  • A hard work ethic
  • Good communication skills
  • Attention to detail
  • Time management skills
  • Creativity

Next is the What. What is event planning? To answer this, you first have to ask what kind of event is it? There are various kinds of event you can have. Once you decide what kind of event you’re planning, next you look at what needs to be done! The event planning industry article gives a good list for this. The list is:

  • Conduct research
  • Create an event design
  • Find a site
  • Arrange for food, decor, and entertainment
  • Plan transportation to and from the event
  • Send invitations to attendees
  • Arrange any necessary accommodations for attendees
  • Coordinate the activities of event personnel
  • Hire employees to work the event
  • Supervise at the site

All the answers to these questions will relate to your event.

Next is there Where. Where do event planners work? Many will work out of their homes and others have office spaces they use.

Next is the When. When do event planners work? The answer to this is hard because there is no exact answer. Very few have a 9 to 5 job. Many event planners work a lot of weekends and nights. They hours usually vary depending on the event.

Finally there is the Why. Why do people hire event planners? This answer to this is pretty simple. Many individuals don’t have the time or expertise to plan events themselves, so they want to hire somebody who does have those skills.


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