Spin Sucks wrote an interesting article lately about whether or not newspapers are dead. Some people would argue passionately that newspapers are still relevant they have just changed to keep up with the times. You can find a lot of those people in our department. Others would argue that newspapers are already dead. You can find a lot of those people basically anywhere else. There is however, hope for us who are getting our schooling in communicating. Spin Sucks came up with three skills every communicator must have in order to prove your worth and not get fired.
1. Get Good With Numbers. We need to be able to know the analytics on all of the sites we use to prove that we are doing good for the company and are making a difference in the worlds of the company’s target audience.
2. Learn how to use social media for stories and sources. We all know how to use social media to build brand loyalty and relationships with our consumers but we need to do more with it. We need to connect with possible business deals. Spin Sucks says, “If you can get a sales person in the door because of your efforts, you will always have a job. Always.”
3. Integration, integration, integration. When you have great content say for an example a great blog post. Don’t just use that information on the blog. Find a way to share it on different sites on ways that would make sense for that site.
I really like this list because there are only three points which is easy to remember. Also, these are very practical ways to show that your job is important. Chances are, we are going to work for some marketer or CEO that doesn’t understand why they need us around. These are great ways to show them we are very important to their success. Plus all three points are very relevant to what we discuss in class on a regular basis.
Find the Spin Sucks article here: http://spinsucks.com/communication/skills-communicator-must-have/