Platoons and Public Relations

The military recruitment process has been notorious in the past for overselling and glamorizing life in the military in order to draw young adults into joining the service, and before the age of social media, and more importantly, the internet, there wasn’t much to hold the recruitment offices of the armed forces accountable besides word of mouth and telling a potential future soldier to ask the right questions. This however has changed over the last 10 years.

Now, as a future soldier myself, the military is very near and dear to my heart. Serving is something I have always wanted to do, and as I prepared and initiated talks with my recruiter, I heard the same “be careful” adages from my family, friends, and people I know who serve or are serving currently. But as I started to dig, I found that almost no information was hard to come by. The Army’s website, along with the Future Soldier Program Facebook page is incredibly clear and concise. There are almost limitless resources available outside of a recruiter in an office for someone interested in the military to access. I even found posting questions to their Facebook page were answered almost immediately by one of several public relations officers who ran the social media accounts.

It seems with the ability to look at organizations under a microscope via the internet, the military has performed some self regulation when it comes to recruiting. I have never heard a former soldier who was recruited before the last 10 years tell me their recruiter was completely honest and transparent with what their contract stated and what the person was in store for. What I found after researching some of the terms and MOS (Mode of Service) numbers my recruiter threw around was clear cut answers with the intent of making sure a recruit knew what they were asking and signing up for. I really think the military’s use of social media and public relations will turn into a case study several years down the road of an organization improving their image and overhauling their process from a murky swamp of military terms and numbers to a clear cut and simple process that even the youngest future soldier can understand.Screen Shot 2014-10-05 at 2.18.30 PM

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4 thoughts on “Platoons and Public Relations

  1. kalitimmerman says:

    This post is also near and dear to my heart! Someone very close to me is looking into joining the military in the upcoming months. As he has talked to recruiters from both the Navy and the Marines it has become clear to him that they glamorize the nature of their special operations training. With a more dominant presence on social media I believe it will be good for those looking for a future in the military to keep their recruiters accountable. Like any other business, all branches of the military should use social media to keep up with their local communities.

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  2. Brance Armstrong says:

    This is such an interesting topic! We have come to expect that government websites and the like will be boring and full of jargon that the commoner won’t understand so it is good to hear that this particular branch of the government is making a concerted effort to show a more authentic view of themselves. I think this is where so many organizations go wrong by not being honest with their audience in an age where transparency is so important.

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  3. aes11a says:

    This is a very good post. Having government entities have such a “interactive” presence in their social media and in their website is a breath of fresh air. A lot of what the government has to say is important for consumers to hear and to give people such open access to information helps everyone out in the long run. It gives the recruits the ability to go into a situation with all the information and in turn, this can help people stay safe. Thank you for sharing and bringing a new perspective to this topic.

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  4. xyattxorgan says:

    It’s interesting that the military employs a very transparent nature in providing information to prospective members. The U.S. government (and most governments in general) seem to be murky and unclear in regards to information that should be easily available, accessible, and understandable to the general public. I think that it’s extremely important in the military’s case to be clear and concise because this not only comforts prospective soldiers in understanding the nature of their industry, but it also makes me feel secure as a civilian knowing that troops understand what they’re getting into.

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