The military recruitment process has been notorious in the past for overselling and glamorizing life in the military in order to draw young adults into joining the service, and before the age of social media, and more importantly, the internet, there wasn’t much to hold the recruitment offices of the armed forces accountable besides word of mouth and telling a potential future soldier to ask the right questions. This however has changed over the last 10 years.
Now, as a future soldier myself, the military is very near and dear to my heart. Serving is something I have always wanted to do, and as I prepared and initiated talks with my recruiter, I heard the same “be careful” adages from my family, friends, and people I know who serve or are serving currently. But as I started to dig, I found that almost no information was hard to come by. The Army’s website, along with the Future Soldier Program Facebook page is incredibly clear and concise. There are almost limitless resources available outside of a recruiter in an office for someone interested in the military to access. I even found posting questions to their Facebook page were answered almost immediately by one of several public relations officers who ran the social media accounts.
It seems with the ability to look at organizations under a microscope via the internet, the military has performed some self regulation when it comes to recruiting. I have never heard a former soldier who was recruited before the last 10 years tell me their recruiter was completely honest and transparent with what their contract stated and what the person was in store for. What I found after researching some of the terms and MOS (Mode of Service) numbers my recruiter threw around was clear cut answers with the intent of making sure a recruit knew what they were asking and signing up for. I really think the military’s use of social media and public relations will turn into a case study several years down the road of an organization improving their image and overhauling their process from a murky swamp of military terms and numbers to a clear cut and simple process that even the youngest future soldier can understand.