Project yourself into the future a bit. It’s five years since you graduated from ACU. You took a job in another city after you graduated, and you’ve lived there ever since. Your social circles have continued to expand, and almost all of your Facebook friends can be grouped into the following categories:
- High school friends
- Members of the church in the place where you grew up
- College friends and acquaintances
- College social club
- Friends and coworkers from an internship
- Current coworkers and colleagues in the same field
- Current church friends
- Your significant other’s close family/friends
Let’s further assume that you are average in your Facebook use. That would mean you have somewhere between 350 friends (if you’re counting all users) and 650 friends (if you’re counting just your age group), and you spend about 40 minutes a day on Facebook.
Consider the following content you might consider posting to Facebook:
- link to a trade publication/blog in your field that shows an inspiring example of the kind of work that you do.
- link to a story about advances in treatment for a medical condition you have.
- link to a story about a presidential candidate you support.
- link to a story about a humanitarian crisis in another nation.
- photo from a party with wine glasses and beer bottles on the dinner table.
- pictures of you and your family on vacation.
- pictures of a room at your house that you’ve remodeled/redecorated.
- message to your significant other.
- message to a family member.
- post about a memory you share with a group from your past (let’s say club, youth group, or internship)
- post reflecting on the message from a sermon at church.
- post about a fundraising event for an organization you support (Relay for Life, Race for the Cure, etc.).
Which of those posts would you make?
Let’s compare our decisions to Piskorski’s discussion in Chapter 5 of how the breadth of a social platform may affect display, search, and communication interaction costs.
- The derivative costs of using a social platform with great breadth.
- The spiral of silence about controversial issues on social media.
Our discussion about how to use Facebook effectively will continue on Wednesday, and these readings will help you prepare:
- Facebook itself provides 10 tips for creating engaging content. Engagement is important because it’s at least one factor in the algorithm that determines the content that appears in a user’s news feed.
- Social Media Examiner repeats some of the same advice in their list of 26 tips for engaging with fans, and they provide a lot of examples.
- Jeff Bullas offers advice about times and days to post, frequency of posting, and length of posts. You’ll want to save this one; it’s very practical and specific.