Memorable events don’t just happen. Planning an event in any industry takes hard work, time and dedication. Events allow you to demonstrate your service and communicate your message to the audience. But to put on a successful event, you must know the do’s and don’ts that come with it (warning: there’s a lot of them):
- Your research. It is key that you know your stuff inside and out to avoid any surprises. You want to make sure you get every detail right when it comes to the event.
- Budget. In my opinion this is one of the most important do’s when it comes to event planning. It is very easy to lose track of what you spend. I recommend setting a budget first thing and keep track of everything you purchase.
- Promote. The worst thing that can happen is when you plan an event and nobody shows up. Make sure your event is known.
- Communicate and share information. It is very important that your colleagues are fully informed at all times. This includes vendors, artists and catering. The more they know the better!
- Have fun. Remember, events are usually meant to be fun so don’t lose site of that when things get stressful or hectic.
- Assume. Never leave anything to chance or assume everything will go as planned. Always have a backup plan, especially if your event is going to be outside.
- Lose site of the “message”. Sometimes event planners get caught up in the ‘wow factor’ they forget the core message and objectives.
- Run out of things. It’s always better to overestimate than underestimate.
- Forget the “little things”. Remember details are everything when it comes to an event.
- Freak out. Always remain calm even when things aren’t going as planned (I know, this is easier said than done).