Pinterest is now interested in making money off of you.
It’s not surprising that Pinterest, the crafty app for the basic girl, is following in Facebook and Twitter’s footsteps by allowing advertisements. This new change is re-shaping news-feeds everywhere by bringing you Pins targeted at you, and paid for by brands.
I personally have been annoyed with the recent changes to the Pinterest interface in the past few months. First, the search bar changed, recommending related searches at the top of my search page. Then these awful things called “related posts” started hogging my news feed. The worst part about related posts is that they are often not just related, but are duplicate pins of something already on my current board. The idea of these related posts is to show me new content without having me search, but the interface obviously has a few kinks to work out.
Now, with the new advertising options, Pinterest boards are becoming consumer data bases, used like cookie-tracking or Facebook’s “Custom Audience” tool for advertisers.
This is not a surprising development for the website, as targeted ads on Social Media platforms have been a thing since before I learned to drive a car. What is surprising is that Pinterest is going to give users an option in their settings to turn-off targeted ads. And for that, Pinterest, we thank you.
Be on the look out in the next few weeks for a new terms-of-service agreement on Pinterest that will allow for the use of targeted advertising.