Due to various poorly designed releases, Apple’s stock has decreased $23 Billion since the unveiling of the iPhone6. Starting with the automatic addition of U2’s new album and followed by the release of IOS8 and the iPhone6 bendgate catastrophe, Apple is currently doing their best to do damage control and try and regain the trust and confidence of their customers.
IOS 8 received immediate negative response as it experienced several technical glitches and wouldn’t allow many consumers to make or receive phone calls. Apple quickly turned around another update to help with the issues but costumers are still experiencing problems with the updated technology.
Lastly, Bendgate. The “bigger and better” screen of the iPhone 6 Plus has been known to bend when placed in the pockets of consumers. Youtube videos proving these claims are now viral and it is unclear what Apple is going to do to resolve this issue.
More than anything, Apple is in need of serious PR help. Knowing Apple, they’ll find away to turn this failure of a week into something great but until then, I think I’ll keep my iPhone5.