Welcome to JMC 440.02 — Social Media, a special topics class in the Department of Journalism and Mass Communication at Abilene Christian University. Your professor does a lot of reading and research about social media, and this class is a first for the department.
The syllabus that we’ll discuss in class today outlines several assignments designed to build plenty of interaction among students and between each of you and a variety of social media products and tools. We’ll have rich discussions, hear from professionals, follow trends, and use three books to help understand key things about social media:
- Contagious: Why Things Catch On by Jonah Berger
- Likeable Social Media by Dave Kerpen
- A Social Strategy: How We Profit From Social Media by Mikolaj Jan Piskorski
Talking today about the ALS ice bucket challenge, a wildly successful campaign, will be a great launchpad into our first readings from Contagious. Watching Pete’s Challenge, an ESPN feature, is a good place to start.